Manna Pro® Products Acquires Category Leader ZuPreem® Brand to Expand Portfolio Into Premium Companion Bird Market

ST. LOUIS–(BUSINESS WIRE)–Manna Professional® Merchandise, a St. Louis-based producer and marketer of pet care and diet, has agreed to amass ZuPreem®, a world model that makes a speciality of premium dietary diets and treats for companion birds and choose premium choices for small mammals and zoo animals. This acquisition expands Manna Professional’s rising pet care portfolio into the premium companion chook market.

“ZuPreem’s method to the welfare of animals by way of modern diet and analysis to the best high quality requirements of producing makes the model an ideal addition to the Manna Professional portfolio,” stated John Howe, CEO, Manna Professional. “This acquisition allows us to broaden our management throughout new pet segments within the U.S. and overseas with a veterinary-backed, consumer-trusted model that shares our dedication to Nurturing Life.”

David R. Morris, whose household historical past spans three generations within the pet business, based ZuPreem greater than 27 years in the past. “ZuPreem has at all times been dedicated to offering premium diet for pets and unique animals, and we performed a worldwide search to search out the proper associate to hold the custom ahead. I’m happy with my household’s contributions to animal well being and consider Manna Professional is a good match to proceed ZuPreem’s mission of offering the standard diet pet homeowners have come to count on from the model,” stated Morris.

ZuPreem, primarily based in Shawnee, Kansas, is essentially the most acknowledged model within the companion chook class. Through the years, ZuPreem has constructed substantial belief with shoppers and a loyal model following that has fueled the model’s market share dominance. ZuPreem merchandise may be present in over 5,000 U.S. pet shops together with the biggest pet specialty retailers. It’s acknowledged internationally as a number one pelleted chook meals model.

Manna Professional is owned by funding autos managed by international funding agency The Carlyle Group.

About Manna Professional

Manna Professional is a acknowledged chief within the care and nurturing of pets, with roots going again to 1842 and long-established manufacturers in companion pet, yard rooster, equine and small animal classes. For extra info go to www.mannapro.com.

For extra details about ZuPreem, go to www.zupreem.com.

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