Twitter gets a brand makeover, iconic bird stays

KOLKATA: Twitter has acquired a model makeover to remain in keeping with the instances and the individuals who inhabit the platform. Nonetheless, the enduring hen of the emblem shouldn’t be going wherever.

“We felt the model expression we launched 5 years in the past did not absolutely mirror the complexity, fluidity and energy of the conversations at present. So, the group launched into a novel problem: to construct a inventive system for an iconic model that’s advanced and imperfect, by design,” CMO Leslie Berland wrote in a tweet.

The microblogging website has additionally unveiled a brand new typography named Chirp that’s versatile and expressive, daring, agile and enjoyable. Moreover, the brand new work will probably be mirrored in movies and posters, displays, GIFs and banners. And it’s not simply the visuals which are getting an overhaul – pops and winks will probably be seen within the product too.

Berland additionally added the advertising and marketing group is working to make the product higher, smarter, safer. “The conversations on Twitter are messy and sophisticated, intense and galvanizing, hilarious and ridiculous, bizarre and ugly, stunning and delightful, disturbing and shifting. They’re uncooked they usually’re actual,” she added.

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